If there is been a single immutable rule throughout American tv history, it has been local news. Just about from the moment the station very first signed on air, they started carrying area news wherever sports often performed An important role. A lack of regular programming resources in these early many years led a lot of stations to show to sporting activities to fill their broadcasting schedules. New York's WNBT television signed on to broadcast in July 1941, and its 1st broadcast was knowledgeable baseball sport ("NBC Historical past", 2003). When producing area newscasts to suit their audience, these stations normally provided athletics and temperature. For example, in 1961 WKMG began its initial total-time news Section in Orlando. Newscasts include things like Frank Vaught's athletics experiences ("The record of," 2003).

Sporting activities have held a dominant posture in area information broadcasting for quite a few years, but recent industry developments have referred to as into concern this placement. Segmented audiences, shifting demographics, and declining news profitability have forced the station to reexamine its nearby sports phase. “Sporting activities is one of the past parts of Tv set in which folks do issues the way they always have,” suggests television executive Elliott Wiser. “(Today) a completely new tactic is required” (Deggans, 2000).

Issue for Local Television set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Venture for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv Information Director’s Association(“Transforming channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Tv set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Issue for Area Television Sports

None of this is Great news to the nearby tv sports sector, and that is more and more less than scrutiny from station execs. Even with its traditional presence within regional newscasts, sports have prolonged been considered a "tuning" issue. According to a survey from the Radio and tv Information Directors Basis, only 31% of viewers reported they had been 'incredibly interested' in athletics and 32% were being 'relatively intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed interest while in the temperature. "Sports are really polarizing." reported television news specialist Brent Magid. “The bulk can accept, leave, or despise” (Greppi, 2002).

Scientific tests have revealed that Ladies are much a lot less interested in sports activities than Adult men (Gantz and Wenner, 1991; Perse, 1992), and a lot of stations have acted accordingly. In 2000, Tampa's WTSP dropped the sport from its early evening newscasts. In line with station information director Jim Church, "Telling a Tale when not one person is listening is not a great utilization of air time" (Deggans, 2000).

Some stations have eradicated the sport, while others have diminished their allotted time. Depending upon the working day of the 7 days (weekends have more sports time), sports segments have historically obtained among 3 and five minutes of nearby news coverage. Given that number is down to a few moment. In 2002, Pittsburgh's KDKA Slice some time for athletics by just 3 plus a fifty percent minutes for 3 hrs of news. Other people within the business have implemented new approaches, which include sporting activities tales that emphasis a lot more on folks than scores or cater to some broader information audience. "What we're endeavoring to do now could be handle sports activities as information," claims KDKA news director Al Blinke. “We want to do a thing outside of sports activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Tv set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Alterations in nearby sporting activities can be a reflection of the huge upheaval happening all over broadcast news. If the athletics sector is not Harmless, what about other information factors? CBS Team News Vp Joel Cheatwood (Trigoboff, 2002) mentioned, “[All this] forces us to reexamine the [news] design.”

On a more fast level, alterations within the community sports sector specifically impact Countless aspiring sportscasters. Stations which are cutting down their commitment to athletics are lowering their sporting activities workforce ranges, which impacts The task current market. An additional news director claimed, "[Sports on newscasts] is dying." “We went from two total-time sportsmen to at least one full-time, a 스포츠중계 single in command of the information a few days weekly, and it absolutely was a fight to stay there.”

Equally significant, variations in the way in which sports activities are offered are forcing athletics broadcasters to master new methods. Not can sportscasters target scoring. They have got to help make the presentation much more engaging for regular supporters. That is also significant for journalism schools across the country, which have to document what stations want within the sports activities sector and update their instruction curricula.

Will these alterations operate or persist? Athletics journalist Chuck Finder (2002) commented to the transform in KDKA, “Permit’s reserve closing judgment until eventually September, if the Steelers, faculty, and highschool football seasons start in earnest. Then the station will probably be . There's an mistake in clock administration.”